About the Project
We handled the construction of the platform's full infrastructure, capable of handling billions of requests monthly. The system was built to provide smart marketing services beyond just sending notifications; we integrated AI technologies to analyze visitor behavior on-site and offer personalized content recommendations and suggestions (such as smart pop-ups and topic hubs) to increase engagement.
The system was built on a flexible cloud infrastructure (GCP, Kubernetes) using advanced systems for big data processing (BigQuery) and ensuring instant notification delivery (Pub/Sub).
Client
Torel
Execution Time
6 months
Technologies
NestJS, NextJS, MongoDB, BigQuery, Google Pub/Sub, Kubernetes, GCP
About the Client
Torel is an advanced SaaS platform designed specifically for publishers and owners of news and commercial websites. The platform aims to solve the challenge of "audience retention" and traffic fluctuation caused by reliance on search engines and social media. Torel offers an effective solution via Web Push Notifications, allowing publishers to build a direct and immediate communication channel with their readers and retarget them outside the site to increase visits and return rates.